Our Credo

At Dian Xiao Er, food is more than nourishment -
It’s a way to share culture, build connection, and honour tradition.
 

Proudly born in Singapore, we carry the essence of our local heritage. Our signature Herbal Roast Duck is prepared using a specially developed recipe, perfected through care, craftsmanship, and dedication.
 

We serve nutritious, flavourful meals tailored to diverse tastes and dietary needs - with a strong focus on health, safety, and heartfelt service. As a family-friendly restaurant, we bring joy, well-being, and cultural richness to every dining experience.
 

Our people are the heart of what we do.
From chefs to service crew, every team member shapes the experience we promise.
Together, we grow with respect, shared purpose, and continuous improvement.
 

We aim to be the No.1 Herbal Roast Duck brand globally - while staying true to our roots.
By ensuring consistent quality, embracing innovation, and building sustainably, we serve this generation and the generations to come.
 

We also uphold our social responsibility - operating with integrity, supporting communities, preserving culinary heritage, and promoting inclusiveness through food.
 

Our Core Values

Everyone Matters - We care deeply for our people, guests, and partners.
Progress a Little Every Day - Growth comes from learning, staying grounded, improving consistently, and moving forward together.
Live to Innovate, Innovate to Live - We honour tradition, but evolve to stay relevant in a changing world.
 

Dian Xiao Er is more than a restaurant -
It’s Singapore’s taste, heart, and spirit, shared with the world.

幸福而有力量!